Monday, October 17, 2016

The Return of the Westside Writers Mingle: Conference Highlights & Writing Tips

by Rebecca Light

After a two-month hiatus, the Westside Lit Mingle reconvened in September at the Santa Monica Library. The evening was spent sharing highlights from the SCBWI summer conference in Los Angeles, as well as general writing tips.

There are many events approaching rapidly on the SCBWI calendar, such as Writers & lllustrators Day and the Working Writer’s Retreat. Specifics for SCBWI events can be found on the SCBWI Los Angeles website.

Buzzing with excitement after discussing so many upcoming opportunities, Laurie focused the room with a writing prompt. Given the word “chair,” we took five minutes to free-write in silence, followed by readings from a few brave souls willing to share their impromptu works. The group was treated to a humorous poem, a thriller with a surprising twist, a semi-or-possibly-not-at-all true account of the history of musical chairs, and a comedy—all with one thing in common. A chair. Laurie used this exercise to exemplify one of her favorite moments at the SCBWI conference, when Jon Klassen told the story of an art professor who gave an assignment to a room full of students worried about finding their own style. He instructed them to draw a blue square, and the class consequently produced a room full of entirely unique squares in varying shades of blue. Both the blue square story and Laurie’s writing prompt give excellent reminders to not concern ourselves with whether our content is original or whether we have found our voice. Write what you are compelled to write and how you are compelled to write, and you will end up with an exceptional blue square. 

The discussion continued with more valuable tidbits from the conference. Highlights included Neil Shusterman’s strategies for imaginary world-building, Bruce Coville’s breakout on plot development, and Sophie Blackall’s illuminated adventures in research and collecting. We also touched on the state of children’s publishing from a business standpoint, which is given in a briefing every year at the summer conference. In a much abbreviated nutshell, kidlit remains alive and well.

The Mingle discussion then broadened to writing tips in general, from the conference or anywhere else. One Mingler shared advice from Bruce Coville, who advises writers to utilize all the senses to give their work dimension. Another shared the innovative idea to save your manuscript as an iTunes track and hear it read back to you. Upon mention of the word Scrivener, a perennial love for the writing software quickly percolated through the room.

It was a hearty return to our monthly Mingle. Please join us next month as we discuss “Writer’s Block and Fear,” appropriate topics for an October mingle, inching close to Halloween. Scary! Fear not, we’ll tackle them together. See you in October!


Sunday, July 17, 2016

San Fernando Valley June LitMingle - Marketing 101 with Cindy Marcus


Agents and bookstores, and promotion, oh my! Marketing our work just feels overwhelming, and kind of scary. After all, we are writers, not promoters. But in today's market, we need to know how to sell, even if we haven't finished that manuscript. 

At the June San Fernando Valley LitMingle, Santa Clarita Valley LitMingler, Cindy Marcus, author of three nonfiction books and dozens of published plays and musicals, shared her doable approach to marketing in her insightful presentation, Marketing 101, or as she refers to it, Marketing .5. Cindy's technique can be summed up in one three-letter word— FUN! Of course, FUN is to be expected from someone with her theatrical background. 

Cindy believes that if you build your marketing platform, they will come. Even if you're pre-published, Cindy believes marketing yourself, your hobbies, your interests, etc., can develop a place holder for your success.  

How do you do that? Well, I can't possibly do Cindy's presentation justice in this blog post, but I will share a few highlights:
  • Find a platform that's FUN to you, i.e., Facebook, Twitter, Instagram, etc., and spend ten minutes a day having FUN.
  • Use the 70-20-10 rule when posting:
    • 70% content your market cares about.
    • 20% about you and/or other personal things
    • 10% about what you're selling. 
  • Find your online audience, i.e. Augmented Reality, Graffiti Art, Origami,  etc., and market yourself to it. (This is especially beneficial if your book just happens to be about this very topic.) Find where they meet and join in the conversation. 
  • Ask yourself the following: 
    • What does my market want to know about this topic?
    • What could I share something that would make their life better?
    • How can I share it in a way that would be fun? Recipes? Tips?  
  • Approach your audience like you would research for a book character. 
    • Who are they? What do they need? Want? What matters to them? When you find the answers, share them with your online audience. 
  • Build a community within your community. 
    • Cindy recommends starting with six people who support each other by retweeting, regramming, and sharing online information. 
Cindy acknowledged the apprehension most writers feel about marketing, but to quote author Joanne Kraft, Not all marketing people are writers, but all writers must learn to be marketers. 

Thank you, Cindy, for sharing your marketing insight and helping the San Fernando Valley LitMinglers learn how to have FUN while marketing their craft.

Note: The San Fernando Valley LitMingle will be on summer break in July and August. San Fernando Valley Monthly LitMingles will resume Monday, September 26. For more details about this, and other SCBWI LitMingles, check out the SCBWI LitMingle Calendar.


Wednesday, June 1, 2016

Tips on Finding the Right Agent: A Recap of the May 4, 2016 Westside Writers Mingle


By Rebecca Light

The Westside Writers Lit Mingle had a surprise guest in April. When she heard we were planning to discuss agents, Eve Porinchak of the Jill Corcoran Literary Agency generously offered to come speak to our group. 

Here are the highlights:
  •  Do your research. Find out which agents represent your genre and which do not. More than half of all queries sent to the Jill Corcoran Literary Agency are for genres the agency does not represent. These guidelines are available on an agency’s websites. ALWAYS follow the submission guidelines.
  • Think deeply on the kind of agency you want to represent you. Do you want to be with a huge agency that does big deals but where you may be a little fish? Or will it serve you to sign with a boutique agency where you can receive more personal attention? 
  • Also consider location. Signing with a New York-based agent insures they’ll have more direct contact with editors, but signing with a local agency means you get face time with your agent, and a diligent West coast agency can have just as strong a relationship with an East coast editor if they put in the effort.
  • Once you’ve identified a list of agencies that suit you, Eve recommended talking to people who’ve worked with those agents in order to get a sense of their agenting style and reputation among clients. Use organizations like SCBWI to network as much as you can. You may even discover a colleague willing to give you a referral, which Eve says she is more likely to look at right away.
  • On the etiquette of nudging: One mingler inquired about the timing of nudging an agent after querying. Most agencies follow the guideline that if you don’t hear from them within 6 weeks the answer is a no, and therefore nudging of any kind is generally unnecessary. Some agents may not mind a nudge, others may detest it. Unless it’s explicitly stated on the agency’s guidelines it’s impossible to know for sure, so trust your instincts.
  • Never pay an agent—an agent works for you and does not get paid until you do. If an agent asks for payment up front, run the other way.


Eve made it clear that agents are as varied in their processes as writers are in theirs, but there are industry standards to rely upon when pursuing an agent. On behalf of everyone at the Westside Writers Mingle, we extend a huge thanks to Eve Porinchak for sharing her time and expertise with the group.

Saturday, May 14, 2016

Westside Illustrators Book Club



SCBWI Westside Illustrators (and Writers) LitSchmingle
 celebrates our last FORMAL meeting of the year!
             Let's dress accordingly! 
 FORMAL attire suggested... but not required ;)
    (June field trip...date TBA on SCBWI calendar)
MAY TOPIC:  LitSchmingle Book Club Discussion
"The War of Art" by Steven Pressfield
and/or "Big Magic" by Elizabeth Gilbert
WHEN: Monday Evening, May 16, 2016
                        7:00pm to 9:00pm
WHERE: 445 15th Street, Santa Monica CA 90402   
              A two story Spanish-style private home.
               5 blocks north of Wilshire, btwn Montana & San Vicente.
                   FREE residential street parking !
  Enter our drawing for our fabulous DOOR-PRIZES!
                                
      AND every month... Inspire us with your artwork in progress! 
             "Doodle a Day " for inspiration!
  "Dream Big... Start Small! " with baby steps!

Our mission.....
Let's enjoy a fun creative evening together
& move forward in our common pursuit
of making a contribution to the world of
children's illustration and literature!    

RSVP preferred ...  SuzyBlock@gmail.com
GOODIES? sure :)
See you soon!.... Suzy8-)

SCBWI Coordinator
Westside Illustrators Schmooze

Tuesday, April 12, 2016

Westside Illustrators (and Writers) LitSchMingle

SCBWI Westside Illustrators (and Writers) LitSchmingle!

TOPIC:    Marketing/Self Promotion Redux
Step into the never-ending marketing world…
through our websites, Instagram, Facebook, Twitter,
postcards, mailings, portfolios and beyond!
BRING postcards, portfolios and promo materials!
SHARE progress with online promotion and websites
on our
large screen TV monitor.

WHEN: Monday Evening, April 18, 2016
                        7:00pm to 9:00pm
WHERE: 445 15th Street, Santa Monica CA 90402   
              A two story Spanish-style private home.
               5 blocks north of Wilshire, btwn Montana & San Vicente.
                   FREE residential street parking !
  Enter our drawing for our fabulous DOOR-PRIZES!
                                
      AND every month... Inspire us with your artwork in progress! 
             "Doodle a Day " for inspiration!
  "Dream Big... Start Small! " with baby steps!
Mark your calendar... May 16 !  Book Club Month
We are reading "The War of Art" by Steven Pressfield
and/or "Big Magic" by Elizabeth Gilbert
Take your pick or read both!
Our mission.....
Let's enjoy a fun creative evening together
& move forward in our common pursuit
of making a contribution to the world of
children's illustration and literature!    

RSVP preferred ...  SuzyBlock@gmail.com
GOODIES? sure :)
See you soon!.... Suzy8-)
(if you wish to be removed from this email, please let me know)

SCBWI Coordinator
Westside Illustrators Schmooze

Thursday, March 17, 2016

Westside Writers Picture Book Critique Night: A Recap of the March 2, 2016 Mingle

By Rebecca Light

The Santa Monica library buzzed with picture book writers this month at the Westside Writers Lit Mingle, as we met for a night of manuscript critique.

Picture book writers brought six copies of a manuscript to be read and critiqued by fellow Minglers. We broke up into groups of four to six people with at least three manuscripts to be critiqued at each table.

In our groups, we took turns reading each other’s manuscripts out loud. Using the “sandwich” method, those critiquing shared something they loved about the piece, moved into a few constructive notes, then ended on an observation of something that worked really well. Beginning and ending on positive notes kept the creative energy up and discouragement checked at the door.


Please join us for the April Westside Lit Mingle where we will have our middle grade and young adult critique night. All you MG & YA writers out there get your five page excerpts ready!   

Sunday, March 6, 2016

SCBWI Westside Illustrators (and Writers) Schmingle!

TOPIC: Website Critique... Your Virtual Face                
Did you know most publishers and editors view your website as your calling card? And probably on a smaller 'smart device!'
Send your website with your RSVP and we'll do a group review!!

**** RSVP ASAP!! if you wish to take part in our
WEBSITE CRITIQUES!
****EMAIL SuzyBlock@gmail.com with your website address and we will send you other attendee's addresses to review with our set of critique guidelines BEFORE the meeting.
AT the meeting we will view and discuss on a large TV screen.
No website yet ?
Participate in the critique anyway and join us Monday night!

WHEN: Monday Evening, March 21, 2016
                        7:00pm to 9:00pm
WHERE: 445 15th Street, Santa Monica CA 90402  A two story Spanish-style private home.
5 blocks north of Wilshire, btwn Montana & San Vicente.
             FREE residential street parking !
  Enter our drawing for our fabulous DOOR-PRIZE!
                                
      AND every month... Inspire us with your artwork in progress! 
             "Doodle a Day " for inspiration!
  "Dream Big... Start Small! " with baby steps!

Our mission.....
Let's enjoy a fun creative evening together
& move forward in our common pursuit
of making a contribution to the world of
children's illustration and literature!    

RSVP preferred ...  SuzyBlock@gmail.com
GOODIES? sure :)
See you soon!.... Suzy8-)
(if you wish to be removed from this email, please let me know)

SCBWI Coordinator
Westside Illustrators Schmooze